Our Mission: To work with Redwood Valley residents and other stakeholders to enhance, maintain, and protect the rural nature of our community.

Redwood Valley Municipal Advisory Council, established in 2016.

  • Eco Design Expo, March 24, 2018, Mendocino College--see flyer BELOW. If you are rebuilding, you need to go to this event!!
  • News about $5,000 Business Recovery and General GRANTS from the Rotary Clubs--see Fire Recovery page of this website, or go to larca5130.org (that's the Rotary website) for more information!!! {Posted 3/12/18)

Dollar General will not be built in Redwood Valley!


GOOD NEWS!!! The Chehada Brothers, owners of the Redwood Valley Market, announced today (March 5, 2018) that they have just closed escrow on the purchase of the lot that had been designated for the Dollar General store--so there WILL NOT BE A DOLLAR GENERAL BUILT ON THAT SITE! Perhaps the loss of so many homes in the October fires, and the continued protest by dozens of RV residents against an alcohol permit for the DG, became a factor in DG thinking, uh, maybe they aren't welcome in Redwood Valley?! In any case, this is good news for so many of us who dreaded the big yellow sign in our little community. We can thank Alex and Anthony Chehada for pursuing legal remedies against DG, and for investing in the future of our community by buying the lot. Since Mendocino County now has a "Formula Business Ordinance" (enacted by the Board of Supervisors last year), which places additional public review and other "speed bumps" into approval of chain businesses in the rural areas of the County (including RV), we will have much more input into any future proposals for a formula store or restaurant in RV. Continue to support our local businesses like the Redwood Valley Market, local farmers, vineyards, etc. Let's keep Redwood Valley strong and independent!

Disaster Relief Meeting: 2/22/18

Senator Mike McGuire, the Director of the Governor's Office of Emergency Services, and other local officials presented news and information at Eagle Peak Middle School.

  • HEY, THIS IS OLD NEWS NOW--BUT THIS IS WHERE WE THOUGHT WE WERE IN EARLY MARCH!!! Dollar General and the Department of Alcohol Beverage Control Status--If you originally PROTESTED the issuance of an alcohol license by ABC to Dollar General, you should now be in receipt of a certified letter from ABC wherein they recommend issuance of the license with a few minor and insignificant conditions. This doesn't in any way reduce community concerns about this alcohol permit. Therefore, be sure to SIGN THE LETTER (RETAIN A COPY), AND RETURN IT TO ABC, ATTN. OFFICE OF LEGAL SERVICES, 3927 LENNNAE DR., SUITE 100, SACRAMENTO, CA. 95834, BEFORE 5 PM ON FEBRUARY 27, 2018. This should result in the scheduling of an Administrative Law Judge hearing in Mendocino County, where we can again present our concerns about this alcohol license. For further information, come to the RVMAC meetings (Feb 14, Mar 14) or call the ABC District Office in Santa Rosa at (707) 576-2165. Don't give up!
  • Pending State legislation: Several bills sponsored by State Senator Mike McGuire and Assemblyman Jim Woods are before the California legislature to assist with fire victims and to promote better notification in the future. Included are a bill to require an insurance payout of 80% of building contents losses WITHOUT a comprehensive list of contents, as one insurance company is already doing (but most are not); a bill requiring use of the AMBER ALERT system for emergency notification of imminent fire (and other emergency) risks; and several others. Contact your local legislative office at the Ukiah Conference Center AND look for further updates in the next week in the Fire Recovery section of this website.

Please attend our monthly RVMAC meetings:

Generally, meetings are held the 2nd Wednesday of every month from 5:00-7:00 pm at the Redwood Valley Grange. We are taking a winter break for the month of January. Please check out our up to date calendar below to see our meeting schedule. Thanks!

Next Regular Meeting: 

Wednesday, March 14th

5:00-7:00 p.m.


All RVMAC meetings are held at the Redwood Valley Grange, 8650 East Rd., Redwood Valley. 

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  • The county held meetings on the fire, Nov. 15: 9 a.m. to 12:30 at the Ukiah Convention Center (Agriculture) and 6:30 p.m. at Eagle Peak School (County, fire recovery). 

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  • DIRT. We tend to take it for granted--unless your property was just scraped down below grade and you need to rebuild! At the January 9, 2018 Redwood Fire Recovery Team (RFRT) meeting, the County announced that its Dept. of Transportation (DOT) will be able to provide free fill dirt to fire survivors (eg houses burned) IF you can confirm that you have contracted with appropriate firm(s) for proper compacting (etc.) of the soils. THIS is a great deal--if your lot has been cleared and approved by the County for re-build, be SURE to follow up on this benefit!!! [updated 1/10/18]

  • West Company, operating over the last 27 years in Mendocino County, works to help small businesses be successful. They are federally funded by Small Business Administration (SBA). Business advice and counseling, at no cost. New location in Ukiah: East Church and Main in Ukiah. Workshops for businesses post-fire are being planned, such as: Financial literacy;. Landlord workshops (people who want to rent a room or structure on their property and manage it as a business).

Mary Anne Petrillo from the West Company: contact: maryanne@westcompany.org

Redwood Fire Survivor Support Group

Free 6 Week Session

What: Support Group for those impacted by the Redwood Complex Fire

When: Fridays 12:00 pm – 2:00 pm

          January 12, 19, 26 & February 2, 9, 16

Where: Ukiah Valley Conference Center, Riesling Room, 200 S School St, UkiahRegister for group by calling (707) 621-8817

Redwood Fire Survivor Resource Room

Recover Resources and Support

Ukiah Valley Conference Center

Riesling Room

200 S School Street, Ukiah


Drop-In Hours

Monday through Thursday

10:00 am – 2:00 pm

Or call to make an appointment (707) 621-8817


  • Interesting article about DOLLAR GENERAL and their strategy for expansion:


  • What's happening with Dollar General? [2/9/18--newest info, see TOP OF THIS PAGE.] There are so many other, more critical matters, but the DG saga continues.As we understand it, the Chehada brothers, who run the Redwood Valley Market, continue to pursue legal objections to the DG store in Redwood Valley. Meanwhile, over 130 local residents had filed requests for a hearing with the Dept .of Alcoholic Beverage Control last year, with objections to the permitted sale of alcoholic beverages at the planned DG. ABC sat on these protests for many months, apparently having referred the issues to their legal department. On Oct. 12, 2017--during the Redwood Complex Fire emergency--ABC issued notices to us that we needed to file a written request to their offices by Nov. 2, 2017, if we still wished to have a hearing about our protests. After RV MAC member Sheilah Rogers and others contacted ABC and our local State legislative delegation, the latter representatives interceded with ABC to request a delay in this deadline. [We won't discuss here the violations of State regulations and rules regarding ABC's approach; nor the fact that many of ABC's certified letters to residents have not been delivered due to the emergency (no doubt for various unfortunate reasons); nor the apparent necessity of the intervention of our elected representatives to convince ABC to change their approach.] Result: On Nov. 1, 2017, ABC's Chief Counsel, Jacob L. Rambo, sent via U.S. Mail a notice to some of us (not sure of everyone who got this revised letter) saying new letters will be mailed to protestors after January 1, 2018. At that time, we will have only a short time (15 business days from date of receipt of that revised letter) to renew our written protests. In the interim, those of us who have any of these ABC letters may send requests for a hearing, in writing, to ABC. That protest letter will constitute your only needed request for hearing. Mail or FAX your completed request for hearing to: Dept. of ABC, Attn: Office of Legal Services, 3927 Lennane Dr., Suite 100, Sacramento, CA 95834, FAX # (916) 419-2504. In his Nov. 1 letter, Mr. Rambo adds, "In the meantime, we stand ready to assist yours and other impacted communities in recovering from this terrible disaster."
  • Sheriff Tom Allman sent letters to Alcohol Beverage Control in 2016 regarding Dollar General. Read the letters [at the bottom of this page.]:

Past Events:

  • RUMOR CENTRAL: Nov 11, 2018--YES, the Redwood Valley water is safe to drink! Contrary to some chatter, Bill Koehler of the Millview and RV County Water District confirms that his comments at the November 8 MAC meeting remain in effect and the water is safe to drink. It is supplied by a deep well far south of the fire zone, not from the river. What may be contributing to this rumor is a situation of low flow that is continuing for the present north in an area of Tomki Road. In several houses there, for technical reasons beyond this writer's understanding, pressure hasn't been able to be maintained to a sufficient standard. Therefore, per State regulations, those homeowners had to be issued a "boil your water notice." The reason is that, though the water coming from the main is pure, tested, and treated, if sufficient pressure can't be maintained, there is an increased risk for intrusion by contamination, hence the "boil water" instruction. Those notices, which this writer hasn't seen, likely also have further information for those residents. Meanwhile, everyone else on the public water lines may drink their water as usual.


  • RUMOR CENTRAL: Nov 12, 2018: UNFORTUNATELY TRUE, "THE SPOT" coffee kiosk has been destroyed by the fire. Owner David Hirsch is trying to raise $10,000 to reopen this mobile mainstay of the School Way/East Road gathering place, which was always a great place to swap news and would be even more appreciated now. Supporters have created a fund-raiser at YouCaring in order to help The Spot rise like a phoenix. Anyone with a few spare dollars is encouraged to go to the YouCaring site and chip in. There are SO many needs right now, but COMMUNITY (and hot coffee) are two big ones.
  • The Disaster Assistance Center (DAC) has moved from Mendocino College to a store front in the Raley's Shopping Center. DO NOT FAIL TO VISIT THE DAC IF YOU HAVE SUSTAINED ANY LOSSES ASSOCIATED WITH THE FIRE, EVEN IF YOU ARE FULLY INSURED!!! Should losses occur that are not included in your policy, other resources may be available--you can always turn down what you don't need, but at this time DECEMBER 11, 2017 is the DEADLINE for making application for any available benefits (unless a special extension is offered later). Representatives from many agencies (from FEMA to the Ca. Insurance Commission to the County's tax assessor) are there to assist you.

  • APPLICATION PERIOD FOR FEMA DISASTER ASSISTANCE: OCTOBER 10- DECEMBER 11, 2017, PER CANDICE CLEVELAND, FEMA DISASTER MANAGER. This deadline may be extended but for now, this is it. Do not miss out on any benefits to which you may be eligible, either as a business or resident or other person impacted by the Redwood Complex emergency. Even if you are fully insured, it's hard to predict the outcome of all this, so it's best to make an application for all eligible benefits; you can always turn them down later if not needed.

  • The heavy rains have begun, so it's all the more important for property owners in the burn areas to enable remediation experts on site to treat their hazardous wastes (Department of Toxic Substances Control), apply the clay-based materials to keep ash in place, and for the Army Corps of Engineers to begin cleaning your neighborhoods of fire debris. Property owners with locked gates should make arrangements through the County and/or the Local Assistance Center (at Raley's shopping center) to let the technicians onsite. It's free of charge and good for Redwood Valley and all the water users down the line!!!

  • BIG NEWS AUGUST 1, 2017--Today, the Mendocino County Board of Supervisors approved the Formula Business Ordinance creating a Community Character Combining District for Redwood Valley and most of the rural areas of the County. The import is that any "formula" (chain store/restaurant) business must go through a minor use permit process, thus requiring a public process for any approval by Planning Commission or Board. Conceptually, any future such store (example: a Dollar General, for instance) would have to go through a public process and the approval bodies would be EMPOWERED to turn down the permit, based on a community's input and other factors listed in the ordinance (it's on the Board website--factors are pretty broad). That means that Mendo County communities now have a new tool to compel their representatives to deny a formula business. Recall that the RV Dollar General received a "permit by right" with no conditions or consideration of public process. It's a great step forward. BUT permits approved before the moratorium was adopted (namely, the RV Dollar General) can still go forward. So, we haven't stopped this Dollar General yet--but the RV Market owners have taken this to court (see below), and the alcohol sales permit is still under dispute. The RV MAC hasn't given up yet--and neither should you!! Keep the RV MAC strong, attend meetings, and follow this space!
  • More planning--The Food Policy Council and the Community Foundation of Mendocino County (our sponsor for the updated RV Plan) invite interested parties to help plan for farming, food, and economic needs this JUNE 28 AND 29 in Ukiah--take a look:
  • Yep, Da Plan--Over 70 of your friends and neighbors (and you?) attended the June 14 Planning meeting, which was facilitated by consultant, Cliff Paulin. We were an idea-generating machine! Look for further coverage on this page.
  • DA PLAN, DA PLAN!! Uh, Fantasy Island was a long time ago-and so was the last update to the Redwood Valley Community Action Plan (2004-see Resources section of this website). That plan was a great start. It led to the RV Farmers Market (THIS SUNDAY at 9:30!), but it couldn't stop the Dollar General. What do WE RESIDENTS want for RV? Come to a special meeting June 14, 6 pm, to have your say! We need a NEW VISION for our future. Time to make that happen. More info upcoming.

  • The Chehada brothers, owners of the RV Market, have NOT given up on the fight against Dollar General! They filed the next step of their suit in court in San Francisco. Even though the DG site has closed escrow, DG has not begun to build--and this is why! RV residents also continue to pursue denial of yet another alcohol license at the DG site. Watch this site and go to MAC meetings to stay in touch!
  • Recent Ukiah Unified School District Public Meeting took place May 17 at 5 pm: What to do with the RV school on School Way? For further info, see below and go to UUSD website, "7-11 Committee".
  • RVMAC receives approval of Community Foundation Grant to update RV Community Plan! The Community Action Plan for RV, which can be viewed in our Resources section, was written in 2004. It's outdated--doesn't reflect the community's objections to formula stores, nor language for how we view the future of our community. Watch for how YOU can participate in creating a new VISION and PLAN for Redwood Valley! Coming this Spring and Summer!!
  • Redwood Valley Grange Members Sweep the Valley! On Saturday, March 18, members of the Grange did some major spring cleaning along the roads in RV! Check it out: the trash alongside the roads is gone! Thanks to all the wonderful Grange members who helped on this project! Now let's all help KEEP REDWOOD VALLEY TRASH-FREE!
  • Formula Business Ordinance News--A moratorium was established in Sept. 2015, and renewed in 2016, against permitting any "formula" (chain other than gas station or restaurant) business in the unincorporated area of the county. It will be replaced by a pending "formula business" ordinance. As of March 20, 2017, interim County Planning Chief, Nash Gonzalez, proposes bringing the current Draft ordinance before the Board, probably in April. GO TO THE BOARD OF SUPERVISORS' WEBSITE, 3/20/17 AGENDA ITEM 5F, to read the current information

  • Sheriff Tom Allmän Sent letters to Alcohol Beverage Control in 2016 regarding Dollar General: Read the letters here: